Events

Lunch & Learn with Eve Keller

Franchise 101 from a First-Timer: Building a Business with Delusional Audacity

Tuesday, July 14  |  12 – 1 PM
FREE!
Virtual

What does it really take to open a franchise when you’ve never done it before?

Join entrepreneur, community builder, and future owner of The Sports Bra Indy, Eve Keller, for an honest, behind-the-scenes look at her journey from idea to franchise ownership. Guided by her personal philosophy of Delusional Audacity, the belief that sometimes you have to be bold enough to pursue a vision before anyone else can see it. Eve will share the lessons learned, challenges navigated, and opportunities discovered while bringing Indianapolis’ first women’s sports bar to life.

Attendees will gain insight into the franchise model, funding strategies, community-centered entrepreneurship, and the realities of launching a purpose-driven business. Eve will discuss how her experiences as a leadership development trainer, REALTOR®, FEMA reservist, LGBTQ+ advocate, and Co-President of USA Prides have shaped her approach to leadership, risk-taking, and creating spaces where people feel seen, valued, and connected.

Whether you’re considering franchise ownership, dreaming about starting your own business, looking for investment opportunities, or simply wondering what happens when passion meets purpose, this session will provide practical takeaways, candid stories, and inspiration to embrace a little Delusional Audacity in your own life.

You’ll also get a preview of upcoming initiatives, including the launch of The Sports Bra Indy, the expansion of MORE Natural Helpers, and new opportunities to support women’s sports, youth leadership, and community-driven impact across Indiana.