Mission

We're building a community for like-minded women.
group of women together in a greenhouse

OUR VISION

We’re filling the gap.

For too long, traditional media outlets have ignored what women want. Our vision is to inform, inspire, and delight women in the greater Indianapolis area.

OUR MISSION

Create a community for like-minded women.

Through thoughtful storytelling, trusted connections, and building a like-minded community, we strive to uplift women’s voices and serve as their most trusted lifestyle resource in central Indiana. 

Woman smiling with a purple head scarf

OUR CORE VALUES

We are strong, smart and compassionate.

We can care equally about fashion and families. About business and health. About our professional lives, and our private pursuits. We can want to be both unabashedly successful, and unendingly charitable. We are deep, rich, connected human beings who refuse to be narrowly defined by one voice, one narrative or one label.