After more than 15 years of working as a reporter, writer, editor, media company owner, and a consultant, it never ceases to amaze me that in our year of the Lord 2025 there are still folks that pitch the media without having some really basic things available. And sure, maybe the media sought you out (go, you!) but nonetheless, there are some non-negotiable items that anyone selling their talents, time, or treasures should have available at a moment’s notice.
Read on for my suggestions—dare I say requirements—for things to have at the ready. Want more ideas? Join me on Jan. 29 for a Lunch + Learn at Maven Space where I’ll discuss the essential tools and resources that every individual and business owner should have to be prepared for media exposure. Whether you’re an entrepreneur, thought leader, marketing professional, or looking to enhance your personal brand or promote your business, this event will provide you with a solid understanding of basic media readiness. Now, let’s dive in!
High Quality Images
I mean actual, digital photos—preferably the kind a photographer took. If professional shots aren’t in the budget yet, do the very best job you can do with a phone camera. A few simple online tutorials can go a long way!
Photography is a worthy investment and it doesn’t have to cost a ton. Look for a photographer offering ‘pay what you can’ sessions, events offering free headshots, or find a photographer that offers mini sessions. I’ve even gotten great photos by volunteering to be a test subject for a friend who was aspiring to get into photography.
“I have a logo!,” you say. No. Graphics or logos will not suffice—you must have photos. You know what? I’m going to say that one more time for the people in the back. Graphics or logos will not suffice, you must have photos.
An Elevator Pitch
An ‘elevator pitch’ comes in handy at networking events and cocktail parties but that same ‘speech’ (think 30 seconds) wherein you summarize you, your skills, your business, is exactly what you’ll need on podcast interviews, TV appearances, and even written article interviews. If you already have that buttoned up, next you’ll want to work on talking points that are specific to the topic or focus of the interview.
For example, if I’m being interviewed about the Maven Space’s move to Nora in the spring, I’m also going to make sure I talk about what’s new like having private offices available and our movement beyond coworking space to create a social hub that serves women in our community all day long—from coffee to cocktails. (See what I did there? You just got PITCHED. BOOM.)
A Link
Much like the other two items above, your digital presence could (and probably will be – let me know if you’re interested!) a post or Lunch and Learn to itself. But listen. You’ve got to at least have a link. To a website at best or a social media account at worst – but the media will want to share somewhere the audience can find and follow you for more information. Not an email address. Not a phone number. A link.
Pro tip: if you have a domain but no website set up, you can still create a landing at no cost. Canva even has them.
Want more where this came from? Our Lunch and Learn will be a great opportunity to learn from an experienced media consultant, gather practical tips, and engage with other professionals. Don’t miss the chance to prepare yourself and your business for the spotlight! Get your tickets today.
Not local or unable to attend? You can still pick Leslie’s brain during a one-hour Power Hour consulting session. Learn more here.
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Leslie Bailey is the co-founder and CEO of Indy Maven and Maven Space. Follow her on Instagram, LinkedIn, and Goodreads.
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